Archive for December 2012

Pajero Sport receives ‘off-roader of the year’ award from BBC Top Gear

Press Release from Hindustan Motors:

Mitsubishi’s SUV Pajero Sport, which was launched by Hindustan Motors Ltd. this March, has been adjudged Off-roader of the Year 2012 by auto magazine BBC Top Gear.
Mr. Uttam Bose, Managing Director, Hindustan Motors Ltd., received the prestigious award at a gala function organized by BBC Top Gear at the Kingdom of Dreams in Gurgaon on December 10.

Speaking on the occasion, Mr. Bose said, “This award is yet another endorsement of Pajero Sport’s invincibility across all terrains, especially the rough and tough one. This mighty sport utility vehicle, which has the unique distinction of having won the world’s toughest car contest – Dakar Rally – consecutively for 13 times, is a testimony to the strong collaboration between Hindustan Motors and Mitsubishi Motors Corporation of Japan.”

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Mitsubishi ready for Dakar Rally


An official Dakar supplier, Mitsubishi will be the best represented brand on the rally, with an impressive fleet of vehicles used by the organizers…

Mitsubishi boasts a significant footprint in the Dakar’s history, with 12 titles picked up between 1985 and 2007, by 9 different drivers! This year, the Japanese firm will not be expected so high in the standings but it is already ensured of playing a primordial role in the race, because it has now become an official Dakar supplier. To supervise the competitors, scout the tracks ahead of the race or take position at the time-check points, deployment of the organiser’s teams has to be orchestrated with the greatest of care. In order to do this, they will be taking advantage of 43 specially prepared vehicles to carry out all their missions, between Lima and Santiago. Tuned-up to tackle the dunes, the Pajero and L200 Triton were proudly presented by Fernando Julianelli, Marketing Director for Mitsubishi Brazil: “We are proud to be assisting the Dakar. There was no way that best performing all-terrain brand could remain absent from the biggest rally in the world. It is also another opportunity for us to continue developing our 4x4s and to demonstrate their resistance”.


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